Setting up your Google Business Profile (and why it beats your website for getting found)

When someone searches for a local service, the first thing they see usually is not a website — it is the map pack: three business listings with stars, hours, and a call button. Those come from Google Business Profiles. For a local business, getting that listing right often matters more than the website itself.

How to set it up right

• Claim your profile at google.com/business and verify it (usually by postcard, phone, or video).
• Pick the most specific primary category you can — "concrete contractor" beats "contractor."
• Fill in everything: hours, service areas, services, and a real description with the words customers search.
• Add real photos. Profiles with photos get meaningfully more calls and direction requests.
• Keep your name, address, and phone number identical everywhere online (this is called NAP consistency).

Why it can outrank your website

Google trusts its own profiles and shows them above organic results for local searches. A well-optimized profile with steady reviews can put you in the map pack even before your website ranks — which is why we set up the profile and the website's local SEO together, so they reinforce each other.

Reviews are the ranking fuel

Review count and recency are among the strongest local ranking signals. The businesses that win are simply the ones that ask every customer. If asking consistently is the hard part, that's exactly what our Get Found plan automates.